Cats are obligate carnivores, and raw is a species-appropriate diet. Kibble has only been around since WW2, and although its purpose was convenience and longevity, that comes with a sacrifice. Kibbles are pressure cooked at high heat, which removes most natural nutrition. Cheap oils are then used to coat them and add back synthetic vitamins to hit a base level requirement.

There are many options for easy scoop-and-serve premade food, but making raw food yourself can be easier and more cost-effective. Cat CRAP on Facebook provides a convenient calculator to input and balance recipes using different cuts of meat, bone, and organ (80/10/10).